Eicher

Eicher is known to it's clients as a dependable and reliable organisation. They felt a need to change the image of their company. They wanted the company to represent the old values of reliability and maturity as well as the true dynamic and vibrant nature not known to people outside the organisation.

They had taken one step in that direction and that was a change in the logo colour. We knew it would take a lot more than that to achieve the resired result. After studying the target audience and the image the company wanted to project, we came up with designs that represented the core of Eicher spirit and helped them carry their message of e-motion.

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