Two boys, probably twins, call their mother “Mom there is a good news and a bad news. Which one do you want to hear first?”
A little apprehensive, the mom said “Bad news?”
The boy says, “Rin Supreme bar of soap will no longer be available”

The background score turns sad and dramatic and everyone gets that expression of “Oh my god!” on their faces. Even an old woman lying in her bed turns when she hear the news.

It is like that after along with Rin Supreme bar the people in that ad have lost their purpose in life. It is like the man goes to his office so that he can earn money to buy the soap, the mother wakes up in the morning just with the anticipation of washing clothes, the kids wake up in the morning and go to school so that they can get their clothes dirty and then their mother can wash them.

After watching that ad, I was thinking about how insensitive a family mine is. There used to be a restaurant called Sur Sagar in front of my home from where we used to order food occasionally. The restaurant closed down a few days ago and I didn't go in a shock, I didn't even shed a single tear.

I guess this insensitivity of mine is not hidden from the advertisers and advertising agencies and probably this is why Roshan Abbas has never ever come to my home with a bottle of Harpik to clean my toilet and this is why Hussain Kuwajerwala has never come to my home with Rin Liquid that 100 times more lemon power (Don't know 100 times more compared to what - a lemon) to clean my pots and pans after a party. The woman with a TV crew has also never come to my to ask me if my toothpaste has salt in it or not. I guess she knew too damn well that my answer would be “It has salt, it also has pepper, chili, turmeric. It has pyaaz ka tadka in it as well.”