In what seems like a previous life now, I used to work for Nirula's. Those who don't know Nirula's, it is a chain of restaurants that dominated the Delhi market before Dominos, McDonalds and other fast food joints came in.
I used to work in the design department and we had a Vinyl plotter, which was used to produce quite a few things including the menus' signs etc. Once we got a call from a store asking for fire sign that they wanted to put on the sand buckets which were mandatory (may be still are). The manager said that he wanted fire in capita. What he meant was that he wanted the word fire in capital letters. The guy responsible for doing this didn't quite understood this and made signs that read "FIRE IN CAPITAL"
Quite amusing if you ask me but this doesn't stop here. The manager of the store returned the signs pointing out the mistake. He returned the sign while it was not a printed sticker or anything but individual letter connected through a lifting tape. He could have easily thrown out the "IN CAPITAL" and used the "FIRE"
Another such thing caught my eye when I was reading a supplement for Uniross that came with a magazine. As you can see in the image above, there is the word "description" that is completely unnecessary. I can imagine the scenario where it happened.
“OK, here is the main content and headings, you can compose the page using this. I will send in the rest later”
“OK but hurry, I don't know what kind of place I need to keep for this.”
“It won't be more than 2-3 lines”
They both go to work and the boss comes who is eager to see the final design.
“Sir I still have not got the copy for these three heads”
“That is ridiculous.” Lifts the phone and shouts at the copywriter “I want this content done ASAP.”
The scared copywriter shoots a mail to the designer with just the descriptions and blindly the guy pastes whatever he sees.
Wondering if someone got in trouble for this.
