...and 50% what other think you have. “I was thinking that he was really intelligent till he opened his mouth” I am sure you must have heard this if not said this about someone or the other. What does it say? It says that as humans we are too eager to make up our minds about anything. Most of us don't delay our judgment about something or someone till we have enough proof to form a judgment. We do it to save time. Based on our previous experience, we follow our gut feeling and form an opinion so that the time that we would have spent in gathering all information is chanelised in something else that demanded attention.

SO what I am trying to say? Well I am trying to say that perception is more real than reality. Most of the people are going by perception rather than probing further for reality and in a situation like this, it is very important to present yourself in a favorable way.

Go to a job interview for an investment banker's position dressed in a jeans and T-Shirt. No one is going to see that you have done an MBA, no one is going to give you a change to prove your capabilities, you are pretty much rejected-even by the receptionist.

You are the best in your trade; the services and products you provide have a niche above the rest? Good on you. But do people even know that? To let them know, you have to present your products and services in way that reflects those qualities. In this age when the consumer is bombarded with advertising even when he's looking at his phone bill, it is not enough to have a good product or service. You have to present those services in the most efficient way too

As a business, people have formed an opinion about you even before seeing you in person or talking to you on the phone. You have made an opinion about me just by looking at the main page of this site for half a second. What you saw interested you so you decided to explore further. What you saw said the I am sexy. It may look shallow but it is true. Most of the decisions by people are made like this only.

Before you get a chance to meet someone to tell them why they should be doing business with you, they have decided if you are capable of it or not by looking at the face of your company. What face? All communication going out from your office is your face and clothes. Your website, your logo, your letterheads, your business card, your email and practically anything that came from your office.

Being sexy helps, so it is very important to have a logo that puts you in the right frame, a properly designed websites speaks more about you that you will yourself, a crisp business card and letterheads is a nice business suit.