Skills and Experience

I started my career in print designing when I took up the job of a visualiser with Nirula's in-house design department. Since it was a small setup, we had to write our own copy as well and that proved to be a boon in disguise since it offered me an opportunity to think of the campaign as a whole. Since then the learning curve has only been going up. Here are some of my skills.

Since visual design in a medium to communicate, my strength lies in using it to its maximum effect. The skill I bring to the table are not just graphic skills but conceptual skills required to create solutions. In my work, I am not looking after just the graphical aspect of the projects but the thematic and conceptual part as well. I create a complete solution tailored to a problem based on facts like the user profile and preference.

The whole is greater than the sum of the parts. Over the period of 11 years I have worked on a wide range of projects and the most important thing that I have learned is this. The biggest strength that I feel I have is the ability to visualise how the end product should look like before it is even started. This gives a vision to work towards and a direction where the creative energies can be concentrated, individually as well as collectively of the team.

Sex appeal is 50% what you have and 50% what others think you have. The client takes care of the first 50% and the second 50% is what I specialize in. In a world where perception is more real than reality, I feel it is important put your best foot forward.

A picture is worth a thousand words but when a few words are added along with the right image, the impact is much stronger that what the imagery or the words could achieve on their own. As I mentioned we had to write our own copy in Nirula's, I developed the skill of communicating not just with graphics quite early on in my career. When my writing skills were no longer used in my work, I decided to keep them sharp by writing on my image blog to add more punch to my images.